Open Color Magazine’s Vision Issue cover artist is Pol Kurucz, whose visionary photography has been featured in top publications around the world. Here we spotlight his latest series, Checkout Zero.
About Checkout Zero: Checkout Zero is an anti-consumerist visual tale by French photographer Pol Kurucz. In a not so distant future when all, even the soul is on sale, eccentric cashiers interact with peculiar products of a factory-like supermarket. Through visual allegories and pop aesthetics each female protagonist uses their singularities to provoke us and challenge wild capitalist, gender and aesthetic norms. Checkout Zero was shot in Sao Paulo with local models and queer artists. The series mixes fine art and fashion elements and features creations from local brands.
